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The Popcorn Brand Turning Heads and Raising Capital

What does it look like when a consumer brand starts to break out?

Popsmith generated $5.8M in revenue in 2025 and is projecting $9M in 2026, with more than 100,000 customers and $20M+ in lifetime sales.

The brand has already earned national recognition through Oprah’s Favorite Things and partnerships with Costco, Sur La Table, and Williams Sonoma, where Popsmith is rolling out nationwide this holiday season.

Now Popsmith is raising capital to accelerate its next stage of growth, and individual investors have the opportunity to become shareholders.

BUSINESS ABOVE THE FOLD

Guitar Center is reportedly dropping its long-standing, pop-culture-famous ban on playing “Stairway to Heaven” as part of its CEO's turnaround strategy. After decades of protecting employees from amateur guitarists attempting Led Zeppelin, the company has apparently decided the customer is always right. Even when the customer only knows the first eight notes.

SpaceX struck a deal for wireless spectrum to help turn Starlink into a major mobile carrier. Investors responded by wiping approximately $36 billion off the combined market value of AT&T, Verizon, and T-Mobile. The actual nationwide service isn't here yet, but Wall Street has already decided the existing phone companies should start worrying.

Adidas has accused Australian fashion label White Fox of benefiting from Adidas's reputation through the use of four-stripe designs. A legal dispute over the number and arrangement of parallel lines is exactly the kind of corporate story that deserves some unnecessarily serious coverage.

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

PARTY BELOW THE FOLD

Jack White surprised fans at his Nashville concert Saturday night by reuniting The Raconteurs for the first time since 2019. The band performed a five-song encore, proving that apparently Jack White can get the band back together whenever he feels like it. Meanwhile, the rest of us can't get four friends to agree on where to eat dinner.

After cutting short their farewell tour because of Steven Tyler's vocal injuries, Aerosmith has announced two Hollywood Bowl concerts featuring Slash, Billy Idol, RUN DMC, Tom Morello, and others. The shows are being billed as potentially their last. Which, in rock music, is a legally meaningless phrase.

THE RECEDING HAIRLINE OF DEFENSE

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