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BUSINESS ABOVE THE FOLD

Nvidia just authorized another $150 billion in stock buybacks—the largest buyback authorization ever and $40 billion more than Apple's previous record. For perspective, $150 billion is worth more than about 84% of the companies in the S&P 500. Apparently when you're selling the shovels in the AI gold rush, eventually you run out of places to put the money.

The world is pouring money into artificial intelligence at a pace that makes the dot-com boom look financially responsible. Global data-center spending could top $30 trillion by 2050, while Bain estimates AI hyperscalers and others need to find more than $4.2 trillion in new revenue over the next five years to fund the buildout. The good news is we're apparently building the future. The slightly less good news is we're still working on the part where somebody pays for it.

MongoDB CEO CJ Desai is leaving after less than a year to run Meta's new enterprise AI business. MongoDB responded by bringing its former CEO back on an interim basis while investors responded by knocking roughly 18% off the stock price.So if your Monday was bad, at least your CEO didn't quit and immediately cause almost a fifth of your company's value to disappear.

Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

PARTY BELOW THE FOLD

Wonder surprise-released four previously unheard recordings from the Songs in the Key of Life sessions, 50 years after the original album. They were recorded during the 1975–76 sessions and left off the finished record. Meanwhile, the rest of us are still looking for the charger we had yesterday.

The blues legend celebrated with a sold-out Radio City show, John Mayer, Derek Trucks, Joe Bonamassa and a bunch of friends. He also announced another album, because apparently retirement remains a problem for younger people.

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